Tom Brady and his team at TB12 today announced that they have partnered with Purple Carrot, the plant-based meal kit company, to launch TB12 Performance Meals: a meal subscription service that will include fresh, pre-portioned ingredients and simple step-by-step guidance to help active individuals cook many of the same delicious meals Brady will be eating. In addition to weekly meal deliveries, subscribers will also get exclusive access to special TB12 content and to giveaways of premium merchandise, memorabilia and more.
“TB12 and Purple Carrot are two organizations that both believe in the power of plant-based eating. We’re incredibly excited to be partnering with Tom and his team to introduce this new line of performance meals that are in line with the TB12 philosophy,” said Andy Levitt, Purple Carrot’s Founder & CEO. “Tom is one of the greatest athletes of all time, and so it’s a real honor to work together to help people gain a deeper appreciation for how the food choices they make can have a direct effect on their own health and well-being.”
TB12 Performance Meals are designed to maximize nutrition and total body wellness while making it easy for people to prepare distinct and nourishing meals. The gluten-free and high protein recipes are developed without any dairy, eggs, seafood, meat, and processed foods. The recipes also limit the use of soy and refined sugars adhering to the TB12 nutritional guidelines.
“The team at Purple Carrot is so aligned with the way we think about food as a key component to sustaining peak performance and maximizing overall wellness that it became a very easy decision for us to join forces,” said Tom Brady, New England Patriots Quarterback and TB12 co-founder. “Eating meals just like the ones we’ll send out to our customers has helped me stay at the top of my game, and it’s really exciting to be able to deliver the recipes and ingredients for people to easily cook these meals at home.”
TB12 Performance Meals are priced at $78/week ($13/plate), for 3 unique dinners serving 2 people each, and begin shipping April 3rd. Sample recipes include Crispy Turnip Cakes with Tabbouleh, White Lentil Risotto with Roasted Vegetables, and Ramen with Gingered Greens and Broccolini.