HOW TO SPEND IT
Not many industries have experienced such a severe impact of the coronavirus pandemic like the airline industry. While the global travel restrictions and the lockdown rules are expected to cause airline passenger revenues to drop by $300bn in 2020, the world’s largest airline companies are witnessing staggering losses in their market capitalization. According to data gathered by BuyShares.co.uk, the combined…
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Cathay Pacific is indulging passengers with an elevated premium travel experience. An array of thoughtfully chosen enhancements to the service, soft products and culinary offerings are rolling out on board its First and Business Class cabins. These enrichments are designed to offer passengers a more holistic, sensory experience that begins from the moment they begin their journey. Premium passengers can…
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Why does Pan Am’s blue globe retain its cult status although the airline went bankrupt long ago? This unprecedented analysis explores the history and strategies that created a truly triumphant brand. Pan Am: History, Design & Identity is the captivating story of a company that refused to consider anything impossible and single-handedly revolutionized air travel. From modest beginnings in the…
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