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Liquid Avatar at Forefront of Letting Consumers Control their Digital Identity

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Technology has been a burgeoning industry over the past several decades, and it has arguably experienced its greatest transformation with the advent of blockchain technology. When cryptocurrencies like Bitcoin, Ethereum, and alternative coins took the world by storm over the last several years, many industries jumped on this appealing opportunity to implement the blockchain technology that was the very foundation of the creation of cryptocurrencies. As people began to understand cryptocurrency and the blockchain technology it was predicated upon, they recognized the potential elements of safety and security offered by the blockchain, something that could become a building block for existing businesses, as well as conceptualized ideas that could have massive future potential when integrating a whole host of technologies.

Liquid Avatar Technologies Inc. is Canadian company that is at the forefront of blockchain technology and its use to support their Self Sovereign Identity platform, Liquid Avatar. Founder David Lucatch and his team are displaying the immense capabilities of the blockchain by making Liquid Avatar a critical utility to ensure people have access to verifiable credentials across interoperable digital platforms.

Before Liquid Avatar burst onto the scene, people had no choice but to accept the fact that they had to agree to provide their personal data and information to register, use, buy, or just browse the platforms or applications of online companies, and in effect, giving businesses their invaluable personal info that could then be sold to other companies. Although governments have recognized that something must be done about this alarming trend, they have, only recently started to enact laws and regulations to safeguard personal information and protect against the usage and sale of the data. These laws and regulations are aimed at protecting the rights and personal information of consumers, and the enactment of them have quickly made consumers realize that their personal information and data has tremendous monetary value. Liquid Avatar strongly believes that consumers should be the ones to benefit from and monetize their personal information, rather than online companies who are making data the new currency. In concurrence with blockchain technology and the implementation of government regulations to protect personal data, Liquid Avatar is at the forefront of change, empowering consumers to manage and control their personal data, only sharing the data they choose to share with whomever they want, whenever they want.

Liquid Avatar is in the process of creating a universal utility that lets users control and manage their personal data and information through the use of their groundbreaking new utility application. The Liquid Avatar Mobile App uses biometrics and blockchain as the pillars for verifiable credentials, their self-sovereign identity platform can be found on Google Play and the Apple App Store.

Liquid Avatar’s utility platform is set to show its monumental potential value and importance as many countries move towards requiring proof of vaccination in order to fly globally. Presently, the vaccine passports in existence uses QR codes to verify that a person has indeed been vaccinated, however, with Liquid Avatar’s utility platform, the use of information, like an individual’s health testing and vaccination records will soon be validated through biometrics and verifiable credentials.

When consumers use Liquid Avatar, they are empowered, through verifiable credentials to control exactly how much of their data a website, application, transaction, or verifying party is granted access to. Liquid Avatar has a system that empowers users to tailor how their personal data is used, making Liquid Avatar users among those on the cusp of the future of digital identity and personal data management. Although conceptualizing the extensive use of digital wallets is to most a future event, Liquid Avatar is showing that the future of controlling an individual’s digital identity with verifiable credentials is here today.

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