Originally a concept vehicle, Lexus stunned many when the LC debuted in 2016 as a production model that so closely echoed the design concept’s dynamic styling. The fully integrated campaign illustrates unique stories of the luxury coupe, a vehicle that Lexus’ Master Driver Akio Toyoda himself said was designed and engineered to be anything but boring.
“Feats of Amazing” dramatizes the LC’s many engineering marvels, including its near-perfect weight distribution, giving drivers optimal and agile handling, control and confidence on the road. As the bold red coupe tears through an expansive warehouse, the voiceover calls out the naturally aspirated 5.0-liter V8 engine, the 10-speed Direct-Shift transmission and the meticulously crafted interior. The camera cuts to close-ups of the engineering achievements before the LC purposefully and precisely slides into an illuminated box. A pyramidal lift appears underneath the center of the car and raises it to show off the balanced weight distribution, demonstrating that these combined technical feats of the LC come together to create something truly amazing.
The vehicle is for sale now in dealerships.
