Formula Experiences, Exclusive Racing Experience Debuts in America

Formula Experiences

Previously only available in Europe, high-speed open-cockpit ride-alongs in new formula and prototype racecars are making their American debut this spring. Formula Experiences, offering both the opportunity to ride or drive, is the only chance to feel the speed and power of real 2018 racecars just like the ones driven by FIA pros. It’s the closest to a Formula One or IndyCar experience you can get anywhere in the United States.

Whether driving or riding, new formula and prototype racecars are an assault on all senses. The open cockpit, screaming engine and cutting-edge racing technology create the unmistakable petrol scent, hurricane-style winds, an unbelievable 2G downforce, and the roaring, jolting extreme speed of Formula racing.

Formula Experiences is also the world’s only driving or ride-along opportunity set at a resort. Based at VIRginia International Raceway, America’s Motorsport Resort, guests can wake up in luxury track-side villas, enjoy gourmet southern dining and add karting, autocross, shooting sports and spa treatments to their Formula Experiences stay – all without leaving the property. VIR, which was named one of the top six road courses in North America by Car & Driver Magazine, is located at the border of North Carolina and Virginia. It features 17 turns and 130 feet of elevation changes. This includes the “climbing esses,” a section of the track considered by many professional drivers as one of the most challenging and intimidating in North America.

“Driving a racecar at VIR is an incredible experience that is not just exhilarating, but also one of the toughest physical and mental challenges,” said Peter Heffring, amateur race car driver and the founder and CEO of Formula Experiences. “There is nothing else that gets me in the zone like racing; it’s a complete escape and there is no better feeling. It’s been a lifelong dream to give other racing fans, car fanatics, thrill seekers and luxury travelers this same extreme speed adventure.”

Guests have the opportunity to take advantage of four different experiences:

  • Ride-alongs at Formula Experiences put people in the passenger seat of an open-cockpit racecar going 140 mph. And, what is amazing by day, is epic by night in the pitch-black Virginia countryside – the world’s first open-cockpit night ride-along! Packages start at $225 for three daytime laps or $350 for three night laps.
  • The driving experience includes one- and two-day options and limits groups to no more than 12 people so that each can receive personalized attention and maximum track time. Sessions include one-on-one coaching, pro simulator training, and video and course circuit analysis to help even novice drivers reach top speeds. Packages start at $1,995 and go up to $5,995 for a truly luxury, all-inclusive experience.
  • Formula Experiences is the only one-stop-shop for a corporate or group racing experience in the world. Event planners can easily book all activities right at VIR – from meeting space, meals and accommodations to relaxing spa services and thrilling team-building adventure.

Book your drive or ride now at

Related posts