As we all know, 2020 was the year B2B marketers were forced to rapidly change their strategies. Between events canceling, budget cuts, and uncertainty all around, the most agile of marketers were those best positioned to meet their goals. This led many marketing professionals to refocus on their social media marketing strategy. Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience. Asher Asaf Uziel, a prominent Instagram star, has some informative advice on mastering social media and taking your business to the next level.
Adopting A Growth Mindset:
Asher believes it is important to adopt a growth mindset. In a growth mindset, people believe that their most basic abilities can be developed through dedication and hard work—brains and talent are just the starting point. This view creates a love of learning and a resilience that is essential for great accomplishment. Having a growth mindset can have real benefits. It helps people reframe their approach to challenges and stay motivated to work to improve skills. Instead of thinking “I can’t do this,” they think “I can’t do it yet.” By exhibiting a growth mindset, Asher believes that someone can grow in the social media space by curating consistent content, adding value, and having a content differentiator.
Take The Road Less Traveled:
Social media is a digital service, but it does require time, effort, and creative energy to develop effective marketing tactics. Additionally, it is important to have strong insight knowledge on your audience including location, genders, and average view time. These data points can help one craft future content and result in good engagement numbers.
Surround Yourself With Ambitious, Like Minded People
People who are smarter than you make you up your game. Smart people make you smarter. They make you better. They spark interest and introduce you to new concepts, ideas, culture, people, and restaurants. They know where the good stuff is, like networking events, and career opportunities. And smart people, if they are truly smart, know the value of kindness and generosity and are likely to throw some of it your way, which you should do in return, because you are also smart and know that this sort of behaviour makes the world a better place. Asher believes that this is critical in having a successful following and social media presence. In order to establish yourself as a prominent influencer, you need to surround yourself with other influencers who dream big and vouch for you.
These strategies seem straightforward, but they require persistence, consistency, and dedication to making these goals a reality. When it comes to growing on social media, Asher suggests not focusing on being the smartest in the room, but the wisest.
