If an entrepreneur is unable to foster relationships with potential partners and customers, they will never scale their business to its true potential. Some would go so far as to argue that it is impossible to offer highly valuable services without first building a strong relationship with clients and receiving feedback.. Regardless of the industry, personal care and social relationships are the linchpins of any human-facing experience.
This sentiment is especially true for businesses targeting ultra-high-net-worth individuals as relationship-building skills are even more significant in maintaining these types of clients. In fact, these clients treasure a personalized approach fitting their needs like no other service. UHNWIs have a distaste for anything ordinary, lack of preparation, and any discrepancies when it comes to their particular needs as they have busy schedules and often pay top dollar for premium services. Their approach to spending money is different from that of the less affluent, they are far more concerned about having world-class luxury experiences without inconveniences than they are concerned with minimizing costs. Entrepreneurs need to understand who their target customers are as this approach will appeal to UHNWIs, but is less appealing to the average consumer. All those nuances need to be taken into account
While it is true that garnering trust and building relationships are crucial aspects of growing a business targeting the 1% regardless of industry, the luxury real estate business hinges on this trust and relationship building more than other luxury services. Miami has secured itself as the top US city attracting luxury real estate buyers and vacation villa renters. Building on trends that started before the pandemic, COVID-19 related externalities brought a migration that brought tens of thousands to Florida for its great weather, lack of state income tax, business-friendly environment, as well as a plethora of luxury services & premium entertainment experiences. With no signs of slowing down now that the pandemic has mostly subsided, home and condo sales in Miami-Dade County enjoyed the second-best year in 2022.
As her unparalleled ability to build relationships intersected with trends in Miami luxury real estate over the past few years,Sharon Beck’s name is now synonymous with premier real estate in Miami, exclusive concierge services, and high-touch property management. Whether buying or selling luxury real estate, renting out waterfront vacation villas, helping clients invest in real estate opportunities, managing the property to produce high returns, or booking various premium experiences as a concierge, Sharon is the go-to source of the best of Miami.
From the start of her business career, Sharon understood the value of fostering relationships with her target clients. After graduating from the Culinary Institute of America, Sharon worked as a private chef for wealthy families, eventually growing the business into an agency with a team of chefs worldwide. Through word-of-mouth recommendations, Sharon’s private chef operation quickly grew in scope and clientele afforded by the trust of many affluent families. Sharon took her business to the next level upon moving back to her hometown of Miami from New York for two reasons.
First, Miami was the perfect canvas for Sharon to grow her luxury concierge business as it is the ideal global destination where UHNWIs can both vacation and live out their dream lives. Capitalizing on her extensive knowledge of the Miami lifestyle and top venues in the city, Sharon’s luxury concierge service began thriving as she guided clients to plan vacations, book luxury villas, charter jets & yachts, rent exotic sports cars, reserve tables at Michelin restaurants & popular clubs, and more. Sharon quickly became the trusted source in Miami for these services as she already established her reputation in wealthy circles for her ability to deliver premium experiences and handle all requests with discretion.
Second, after obtaining her real estate license in Florida, Sharon added a new dimension to her services. Understanding the intersection between her existing clientele and the demand for acquiring luxury real estate in Miami, Sharon zeroed in on the high-end waterfront sector. As many UHNWIs trusted Sharon with their annual vacations in Miami, not surprisingly they began turning to her for real estate.
Sharon’s edge comes from her authentic connection to Miami as she grew up in the city. Sharon handles all of the logistics surrounding the transactions so her clients can have a smooth experience as they move into their dream homes. Additionally, Sharon specializes in transforming luxury real estate into revenue-producing assets. Many vacation renters who have splurged upwards of $10k a night on a luxury waterfront rental property have followed Beck’s recommendation to buy the property and convert it into a vacation home instead. Sharon’s real estate investment clients can trust that she will turn their new home into a revenue-producing asset.
Sharon Beck is the luxury agent behind record-breaking transactions like the sale of 9408 Bay Dr (highest sale on a non waterfront home in surfside), which she resold 6 months later off market, and 4411 Pine Tree Drive representing the buyer and seller. Sharon’s most recent endeavor is a nostalgic property, the gorgeous waterfront mansion at 3605 Flamingo Drive. Interestingly, Sharon spent most of her childhood in 3605 Flamingo Drive, but her parents eventually downsized and sold the property 23 years ago. Maintaining a relationship with the new owner over the past 2 decades, Sharon was presented with the unique opportunity to sell her childhood home all these years later. Sharon sold the home to an investor in the summer to 2022 who rehabilitated the home and asked Sharon to list it once again. Sharon currently has 3605 Flamingo Drive on market for $13.9 Million. This unique and nostalgic experience was only possible for Sharon due to her sincere and savvy relationship building skills.
As Sharon Beck continues to build trusting relationships with UHNWIs through her real estate, concierge, and property management services, we expect the visionary entrepreneur to capitalize on Miami’s growing appeal. For more details about Sharon, please visit her website and follow her on Instagram.
