Between successful stints as an on-air beauty expert, partnering with Tweezerman, L’Oreal, and Skyn Iceland, as well as re-inventing herself as a beauty influencer on Tik Tok, Liz Kennedy can do it all. It should come as no surprise then that Liz is making waves in the beauty industry yet again. She joined forces with CTZN Cosmetics over two years ago in order to research and develop a new product that incorporates all of the most cutting edge beauty technology, all in one device. This all-in-one beauty tool is slated to be released in the spring of 2021.
Kennedy is a legend of the beauty space due to her previous work in all aspects of the industry. Between working on TV and finding success on Tik Tok, Kennedy has an intimate understanding of how to appeal to beauty consumers. Further, in her past, she has throttled the line between working with large legacy beauty corporations as well as working for herself with various entrepreneurial beauty-related endeavors ensuring she knows both sides of the industry.
Due to her command of how to relate personally with new beauty consumers via her experience as a popular beauty content creator on Tik Tok as well as her Rolodex of relationships she has amassed over the course of her career, Kennedy is the perfect person to develop, market, and sell a new beauty tool.
Kennedy has recently closed her seed round of funding ($500,000) led by celebrity dermatologist Dr. Jason Emer and Lisa Schimnowsky, CEO of the CBD beverage brand G & Juice. This funding could not come at a more opportune time. Despite the COVID-19 pandemic, the beauty product market is actually booming. Further, Liz is growing her audience and understanding of the market at an exponential rate. By the time this beauty tool hits the market in the spring of 2021, Liz will be in a position to all but ensure its success.
